I have chosen Creative Entrepreneurship as one of my second year’s CTS options as I want to look at the art industries from a different perspective. In the first lecture after introduction, we discussed creative industries definitions and the state of the field.
According to the GOV.UK website, Creative industries worth 84.1 billion to the UK economy in the year 2014. British films, music, video game, crafts and publishing are taking a lead role in driving the UK’s economic recovery.
Creative industries are becoming more diverse and therefore hard to define and categorise. The Government’s 2001 Creative Industries Mapping Document defined them as “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”.
As showed in the following screenshot, the creative industries website grouped it as Advertising, Architecture, Arts & Culture, Crafts, Design, Fashion, Games, Music, Publishing, Tech, TV & Film.
There are also other models of the creative industries available.
NESTA model refined creative industries according to four factors: original producers, content producers, experience providers and service providers.
UNESCO model refined them based on cultural domains.
UNCTAD classification focuses on the knowledge and industrial sectors.
Throsby’s concentric circles model put creativity value at the centre and try to move away from the financial imperative of other models.
There are also many other models focus on different factors of the creative industries.
During my research, I found a paper online from NESTA, which argues that the DCMS (UK Department for Culture, Media and Sport) classification of the creative industries is not consistent enough. Instead of defining the industries, this paper analysed the proportion of total employment within an industry that is engaged in creative occupations and provided an analytic standard to show the importance of creative workers towards the economic.
When considering my position within the creative industry, I will expect myself to be a ‘service provider’ instead of ‘a distributor’. I believe the future of creative industries is all about customising and personalising.
Unlike any traditional industries, creative artworks can spread out quickly through media such as the internet, which required regulation and protection of intellectual properties. However, I predict the current copyright law will slowly lose its power, as there is no way to completely prevent people from distributing digital products such as music and films.